Welcome to South Jersey’s premier destination for home furnishings and design. Our expansive showroom in Cape May Court House features a curated selection of indoor and outdoor furniture, accessories, and accents that make it easy to furnish your home in a way that feels uniquely yours.
Our on-site design center offers countless fabric, finish, layout, and customization options — including our very own collection of custom-manufactured furniture — allowing you to tailor pieces to your home, your lifestyle, and your personal aesthetic.
With a team of experienced and talented Design Consultants, we’re here to guide you every step of the way, from planning your space to navigating our many vendor offerings.
Welcome to Blufish Home. We’re so glad you’re here.
What began as a passion project in 2010 has grown into a full home-furnishing brand with two showrooms, a curated mix of indoor and outdoor furniture, accessories, rugs, window treatments, awnings, and our very own line of custom-manufactured pieces. Today, Blufish also includes a full-service interior design studio, bringing our coastal-inspired approach to homes throughout South Jersey and beyond.
A lot has changed along the way — explore the highlights of our 15-year journey.
In 2010, Blufish Designs opened its very first doors at 2418 Dune Drive in Avalon, New Jersey—marking the start of a coastal-inspired brand rooted in thoughtful design and timeless style.
Co-owners Eileen LaPenta and Whitney Kotzman opened Blufish as a passion project—creating a space that brought Whitney’s creative vision to life and set the foundation for everything the brand would become.
Early on, Blufish introduced its own line of customizable, beach-inspired furniture—pairing whimsical design with thoughtful craftsmanship. From free in-house consultations to personalized guidance, exceptional service was part of the brand’s DNA from the very start.
Whitney designed the first iterations of Blufish furniture, brought to life by master European craftsmen in Pennsylvania. That commitment to quality, artistry, and thoughtful construction continues to define the brand today.
As the indoor furniture line gained momentum, Blufish naturally expanded into outdoor living—bringing the same design sensibility, craftsmanship, and attention to detail beyond the home and into open-air spaces.
As Blufish expanded into outdoor furnishings, Eileen’s deep knowledge of materials and space planning became the guiding force—ensuring every open-air design reflected the same thoughtfulness and integrity as the brand’s interiors.
Blufish Designs became the first retail destination on Seven Mile Island to prominently showcase outdoor furniture—setting a new standard for coastal living and quickly redefining how the community designed open-air spaces.
The early success of outdoor furniture at Blufish Designs in Avalon revealed something bigger—paving the way for future projects, expanded offerings, and the next chapter of Blufish locations.
In 2016, Blufish Designs expanded beyond Avalon with the opening of its outlet location in Cape May Court House—marking a new chapter of growth and a broader reach for the brand.
With its expanded footprint, the Outlet location introduced a more immediate, cash-and-carry experience—giving customers access to a broader range of offerings while maintaining the same thoughtful design and quality.
By 2016, Blufish Designs trucks were delivering throughout the tri-state area—spreading the brand’s reach far beyond Avalon, with brightly colored Polywood Adirondack chairs becoming a signature sight along the way.
With the opening of the Blufish Designs Outlet, valuable showroom space was freed up in Avalon—allowing for new displays, expanded collections, and a more immersive in-store experience.
In 2018, Blufish Designs opened its third location in Stone Harbor—introducing a more intimate, boutique-style environment while staying true to the brand’s thoughtful, design-driven approach.
To distinguish the Stone Harbor location from the flagship Avalon store, select brands and manufacturers were thoughtfully introduced—while the Blufish Designs collection remained at the core, refined with a more elevated, less whimsical aesthetic.
In 2018, Blufish Designs welcomed Will Schneller as General Manager—bringing new leadership to support the brand’s continued growth while preserving the culture, creativity, and values at its core.
With his deep industry knowledge and expertise in visual merchandising and retail, Will helped elevate every aspect of the business—sharpening Blufish’s identity and guiding its evolution in the years that followed.
In 2019, Blufish relocated its flagship store to a prominent corner at 2021 Dune Drive—positioning the brand at the heart of downtown Avalon and marking an exciting new chapter in its story.
The new Dune Drive location transformed the showroom—filling it with natural light and expanding the floorplan to showcase Blufish’s growing collection of indoor and outdoor furnishings.
Blufish entered its next phase with the addition of Will Schneller as co-owner, joining original founders Eileen LaPenta and Whitney Kotzman in guiding the brand’s future with shared vision and purpose.
Shortly after the flagship moved to its expanded home, the former outlet location was reimagined as Blufish Outdoor—creating a dedicated space to deepen the brand’s focus on open-air living and outdoor design.
In 2021, the Blufish interior design team moved into its own dedicated space in Sea Isle City—marking an important step in the growth of the studio and its ability to serve clients with greater focus and intention.
Designed by Principal Designer Sara Mass, the new space on 42nd Street marked Blufish’s expansion into another shore community—extending the brand’s design perspective and growing its presence along the coast.
In Fall 2022, Blufish unveiled Blufish Home in Cape May Court House—introducing an expansive showroom and on-site design center that united indoor and outdoor living under one thoughtfully curated roof.
Alongside the opening of Blufish Home, the brand’s operational center moved on-site in Cape May Court House—bringing together the Delivery Team, Purchasing, Customer Service, Design Consultants, and leadership under one roof to support every aspect of the client experience.
In Spring 2024, Blufish Interiors evolved into Studio Blu Interiors and opened its doors at 2905 Dune Drive in Avalon—marking a renewed identity and a dedicated home for the brand’s full-service design studio.
In early 2025, the flagship relocated to 2320 Dune Drive in downtown Avalon, embracing the simplified name BLUFISH. The move brought the brand into a larger showroom—honoring its roots while stepping confidently into its next chapter.
We believe great design should feel personal, welcoming, and effortless. It’s about creating spaces that reflect the rhythms of everyday life — layered with comfort, grounded in craftsmanship, and inspired by the coastal landscape that surrounds us.
We approach every home with intention, focusing on thoughtful details, livable textures, and pieces that not only look beautiful but feel meaningful. Whether you’re refreshing a single room or furnishing an entire home, our goal is simple: to help you create a space that feels lived in, loved, and unmistakably yours.
Across our showrooms, we’ve created spaces where comfort, creativity, and inspiration come together. Designed to feel inviting and approachable, each space encourages you to explore textures, test out seating, and imagine how pieces might live in your home.
Inside our Cape May Court House location, you’ll find an expansive Design Center featuring walls of fabric samples, large finish swatches, a dedicated Canadel Design Center for customizing dining and occasional pieces, and a wide array of rug and umbrella canopy swatches. Many of our collections can be fully visualized digitally, allowing you to explore layouts, materials, and combinations with clarity. Our Design Consultants are here to help you refine every detail — from creating floor plans to navigating customization options — with expertise, care, and a genuinely personal touch.
Because to us, it’s never just about choosing furniture — it’s about creating a home that feels lived in, loved, and uniquely yours, ready to hold the milestones, memories, and everyday moments that will be cherished for years to come.
Together, our three locations bring the full Blufish experience to life — from curated retail showrooms to a dedicated interior design studio. Each space offers something unique while sharing the same commitment to thoughtful design, warm service, and beautifully lived-in style.
Our coastal boutique on Dune Drive offers a curated selection of furniture, accessories, lighting, and seasonal styling. This location also includes a Design Center with walls of fabric swatches, finish options, and a dedicated Canadel Design Center for personalizing dining and occasional pieces. Thoughtfully styled vignettes throughout the showroom offer inspiration for creating relaxed, effortless spaces.
Our full-service interior design studio specializes in full-scale projects, including remodels, renovations, and new construction. Studio Blu provides a personalized, comprehensive approach — guiding clients through materials, finishes, layouts, drawings, and the many selections that shape a cohesive, beautifully functional home. Every project is approached with intention, blending creativity and expertise to bring each client’s vision to life.
Our most expansive showroom and Design Center offers a wide assortment of indoor and outdoor furniture, accessories, rugs, and textiles. Boasting our largest footprint and broadest assortment, this location features living, bedroom, and dining displays, along with an extensive range of outdoor options, supported by a full Canadel Design Center and digital tools for visualizing layouts and personalized combinations.
Discover thoughtfully styled living, bedroom, dining, and outdoor vignettes from our Cape May Court House showroom.
Behind every thoughtfully styled vignette and every beautifully completed room is a dedicated team working together to bring your vision to life. Our Design Consultants partner closely with you to navigate layouts, materials, and finishes, helping shape spaces that feel lived in, loved, and uniquely your own. Behind the scenes, our office, purchasing, customer service, and warehouse teams keep every detail moving — from placing and tracking orders to receiving, scheduling, and preparing each piece for its next home.
On delivery day, our in-house white-glove team brings it all together, installing furnishings with care and attention so your home feels complete from the moment you step inside. And beyond delivery, our team is here to support you with warranty needs, service questions, and long-term care — ensuring your pieces are well loved for years to come.
Every member of our team plays a meaningful role in this process, creating a seamless experience from the first conversation to well after your furniture arrives.
Ready to bring your ideas to life? Meet with a Blufish Home design consultant for personalized guidance tailored to your home and the way you live.
A curated selection of Polywood outdoor designs, available without extended lead times. From dining to deep seating and swing styles, each piece is chosen for its durability, comfort, and timeless coastal appeal. Visit us in store to explore current availability.
Tell us a little about your space and what you’re planning — our design team will follow up to schedule a personalized consultation.
Tell us a little about your space and what you’re planning — our design team will follow up to schedule a personalized consultation.
Customer Service
Angie is a vital part of our office team, serving as a key point of connection between our clients and our design process. With a warm, attentive approach and a strong commitment to service, she supports clients with everything from day-to-day questions to warranty and repair claims. Her ability to communicate clearly and resolve issues thoughtfully helps create a seamless, positive experience from start to finish. Friendly, responsive, and highly organized, Angie plays an essential role in ensuring every client feels supported long after delivery.
Angie is a key member of our office team, providing responsive support throughout the design process, including warranty and repair claims. Her friendly, detail-driven approach helps ensure every client feels informed, cared for, and confident from start to finish.
Purchasing Coordinator
Nicole is an integral part of our office team, supporting each project through careful coordination and thoughtful organization. With a strong understanding of purchasing, timelines, and vendor relationships, she ensures every order is handled with accuracy and care. Her detail-driven approach helps keep projects running smoothly behind the scenes. Reliable, proactive, and highly organized, Nicole plays a key role in bringing each design plan to life.
Nicole is a key member of our office team, helping manage purchasing and timelines with accuracy and care. Her organized, detail-focused approach keeps projects running smoothly from order to delivery.
Office Manager, Purchasing Coordinator
Kelsey is a key part of our office team, keeping projects moving seamlessly from planning to delivery. With a sharp eye for detail and a deep understanding of purchasing and logistics, she ensures every order is placed accurately and arrives exactly when it should. Her behind-the-scenes coordination supports the entire design process, helping both clients and designers enjoy a smooth, organized experience. Thoughtful, dependable, and always one step ahead, Kelsey plays an essential role in bringing each project to life.
Kelsey is a key part of our office team, keeping projects moving smoothly from order to delivery. With a sharp eye for detail and a strong understanding of purchasing and logistics, she helps ensure every project stays organized, accurate, and on schedule.
Design Consultant
Lois is known for creating spaces that feel both beautiful and livable. With a thoughtful approach to layout, color, and materials, she guides clients through every step of the design process. Her work balances style with function, ensuring each space reflects the way it’s meant to be lived in. Whether selecting a single piece or shaping an entire room, Lois brings clarity, creativity, and care to every project.
Design Consultant, Brand Marketing Lead
Kevin brings a refined, lifestyle-driven approach to design, guiding everything from individual pieces to full-home concepts. He’s known for creating cohesive, livable spaces that balance beauty with durability, flow, and everyday function. Alongside his client work, Kevin helps shape the Blufish brand experience, ensuring a consistent and meaningful visual story across every touchpoint. A graduate of the University of Mary Washington in art and art history, his work blends classic foundations with modern detail—always designed for how you truly live.
Kevin designs cohesive, livable spaces that balance beauty, durability, and everyday life. A University of Mary Washington art and art history graduate, he also helps shape the Blufish brand experience through thoughtful visual storytelling.
Store Manager
Lisa leads Blufish Home with a hands-on approach that blends thoughtful management with a deep passion for design. In addition to overseeing day-to-day operations, she works closely with clients to create spaces that feel cohesive, personal, and beautifully livable. Her ability to balance big-picture vision with fine detail ensures both the showroom and each project reflect the brand’s signature style. Organized, creative, and client-focused, Lisa plays a central role in shaping the experience at Blufish Home.
Lisa leads Blufish Home while also working directly with clients on thoughtful, well-designed spaces. Her blend of creative vision and strong leadership helps ensure every project and every visit feels seamless and inspired.
