Welcome to South Jersey’s premier destination for home furnishings and design. Our expansive showroom in Cape May Court House features a curated selection of indoor and outdoor furniture, accessories, and accents that make it easy to furnish your home in a way that feels uniquely yours.
Our on-site design center offers countless fabric, finish, layout, and customization options — including our very own collection of custom-manufactured furniture — allowing you to tailor pieces to your home, your lifestyle, and your personal aesthetic.
With a team of experienced and talented Design Consultants, we’re here to guide you every step of the way, from planning your space to navigating our many vendor offerings.
Welcome to Blufish Home. We’re so glad you’re here.
What began as a passion project in 2010 has grown into a full home-furnishing brand with two showrooms, a curated mix of indoor and outdoor furniture, accessories, rugs, window treatments, awnings, and our very own line of custom-manufactured pieces. Today, Blufish continues to evolve, bringing our signature coastal-inspired style and thoughtfully curated approach to homes throughout South Jersey and beyond.
A lot has changed along the way — explore the highlights of our 15-year journey.
In 2010, Blufish Designs opened its very first doors at 2418 Dune Drive in Avalon, New Jersey—marking the start of a coastal-inspired brand rooted in thoughtful design and timeless style.
Co-owners Eileen LaPenta and Whitney Kotzman opened Blufish as a passion project—creating a space that brought Whitney’s creative vision to life and set the foundation for everything the brand would become.
Early on, Blufish introduced its own line of customizable, beach-inspired furniture—pairing whimsical design with thoughtful craftsmanship. From free in-house consultations to personalized guidance, exceptional service was part of the brand’s DNA from the very start.
Whitney designed the first iterations of Blufish furniture, brought to life by master European craftsmen in Pennsylvania. That commitment to quality, artistry, and thoughtful construction continues to define the brand today.
As the indoor furniture line gained momentum, Blufish naturally expanded into outdoor living—bringing the same design sensibility, craftsmanship, and attention to detail beyond the home and into open-air spaces.
As Blufish expanded into outdoor furnishings, Eileen’s deep knowledge of materials and space planning became the guiding force—ensuring every open-air design reflected the same thoughtfulness and integrity as the brand’s interiors.
Blufish Designs became the first retail destination on Seven Mile Island to prominently showcase outdoor furniture—setting a new standard for coastal living and quickly redefining how the community designed open-air spaces.
The early success of outdoor furniture at Blufish Designs in Avalon revealed something bigger—paving the way for future projects, expanded offerings, and the next chapter of Blufish locations.
In 2016, Blufish Designs expanded beyond Avalon with the opening of its outlet location in Cape May Court House—marking a new chapter of growth and a broader reach for the brand.
With its expanded footprint, the Outlet location introduced a more immediate, cash-and-carry experience—giving customers access to a broader range of offerings while maintaining the same thoughtful design and quality.
By 2016, Blufish Designs trucks were delivering throughout the tri-state area—spreading the brand’s reach far beyond Avalon, with brightly colored Polywood Adirondack chairs becoming a signature sight along the way.
With the opening of the Blufish Designs Outlet, valuable showroom space was freed up in Avalon—allowing for new displays, expanded collections, and a more immersive in-store experience.
In 2018, Blufish Designs opened its third location in Stone Harbor—introducing a more intimate, boutique-style environment while staying true to the brand’s thoughtful, design-driven approach.
To distinguish the Stone Harbor location from the flagship Avalon store, select brands and manufacturers were thoughtfully introduced—while the Blufish Designs collection remained at the core, refined with a more elevated, less whimsical aesthetic.
With his deep industry knowledge and expertise in visual merchandising and retail, Will helped elevate every aspect of the business—sharpening Blufish’s identity and guiding its evolution in the years that followed.
In 2019, Blufish relocated its flagship store to a prominent corner at 2021 Dune Drive—positioning the brand at the heart of downtown Avalon and marking an exciting new chapter in its story.
The new Dune Drive location transformed the showroom—filling it with natural light and expanding the floorplan to showcase Blufish’s growing collection of indoor and outdoor furnishings.
Shortly after the flagship moved to its expanded home, the former outlet location was reimagined as Blufish Outdoor—creating a dedicated space to deepen the brand’s focus on open-air living and outdoor design.
In 2021, the Blufish interior design team moved into its own dedicated space in Sea Isle City—marking an important step in the growth of the studio and its ability to serve clients with greater focus and intention.
Designed by Principal Designer Sara Mass, the new space on 42nd Street marked Blufish’s expansion into another shore community—extending the brand’s design perspective and growing its presence along the coast.
In Fall 2022, Blufish unveiled Blufish Home in Cape May Court House—introducing an expansive showroom and on-site design center that united indoor and outdoor living under one thoughtfully curated roof.
Alongside the opening of Blufish Home, the brand’s operational center moved on-site in Cape May Court House—bringing together the Delivery Team, Purchasing, Customer Service, Design Consultants, and leadership under one roof to support every aspect of the client experience.
In early 2025, the flagship relocated to 2320 Dune Drive in downtown Avalon, embracing the simplified name BLUFISH. The move brought the brand into a larger showroom—honoring its roots while stepping confidently into its next chapter.
We believe great design should feel personal, welcoming, and effortless. It’s about creating spaces that reflect the rhythms of everyday life — layered with comfort, grounded in craftsmanship, and thoughtfully considered from room to room.
We approach every home with intention, bringing together beautiful materials, livable textures, and pieces chosen not only for how they look, but for how they’ll be lived with. Whether you’re refreshing a single room or furnishing an entire home, our goal is simple: to help you create a space that feels lived in, loved, and unmistakably yours.
Across our showrooms, we’ve created spaces where comfort, creativity, and inspiration come together. Inviting and approachable, each location encourages you to explore materials, experience pieces firsthand, and discover what feels right for your home.
At Blufish Home in Cape May Court House, our expansive Design Center brings customization to life with an extensive library of fabrics and finishes, rug and umbrella canopy swatches, and a dedicated Canadel Design Center for creating personalized dining and occasional pieces. Digital visualization tools make it easy to explore layouts, materials, finishes, and combinations before making your selections.
Throughout the process, our Design Consultants are here to bring it all together — from space planning and furniture layouts to fabrics, finishes, and customization — with thoughtful guidance and a genuinely personal approach. Because for us, furnishing a home isn’t simply about choosing beautiful pieces. It’s about helping you create spaces that work beautifully for the way you live.
Together, our two locations bring the Blufish experience to life, each with its own distinctive character and curated mix of furnishings, accessories, and inspired finds. While each offers something a little different, both share the same commitment to approachable design, personal service, and helping you create a home that feels beautifully your own.
Our coastal boutique on Dune Drive offers a curated selection of furniture, lighting, accessories, and seasonal accents for every room of the home. A dedicated Design Center features an extensive selection of fabrics, finishes, and customization options, making it easy to personalize pieces for your space. Throughout the showroom, thoughtfully styled vignettes offer inspiration for creating a home that feels relaxed, inviting, and uniquely yours.
Our most expansive showroom offers a wide selection of indoor and outdoor furniture, accessories, rugs, and textiles for every room of the home. Living, dining, and bedroom displays are thoughtfully arranged alongside an extensive collection of outdoor furniture, offering inspiration throughout the showroom. A full Canadel Design Center and digital visualization tools make it easy to explore finishes, configurations, and personalized options for your space.
Discover thoughtfully styled living, bedroom, dining, and outdoor vignettes from our Cape May Court House showroom.
Behind every thoughtfully styled vignette and every beautifully completed room is a dedicated team working together to bring your vision to life. Our Design Consultants partner closely with you to navigate layouts, materials, and finishes, helping shape spaces that feel lived in, loved, and uniquely your own. Behind the scenes, our office, purchasing, customer service, and warehouse teams keep every detail moving — from placing and tracking orders to receiving, scheduling, and preparing each piece for its next home.
On delivery day, our in-house white-glove team brings it all together, installing furnishings with care and attention so your home feels complete from the moment you step inside. And beyond delivery, our team is here to support you with warranty needs, service questions, and long-term care — ensuring your pieces are well loved for years to come.
Every member of our team plays a meaningful role in this process, creating a seamless experience from the first conversation to well after your furniture arrives.
Ready to bring your ideas to life? Meet with a Blufish Home design consultant for personalized guidance tailored to your home and the way you live.
Tell us a little about your space and what you’re planning — our design team will follow up to schedule a personalized consultation.
Tell us a little about your space and what you’re planning — our design team will follow up to schedule a personalized consultation.
Customer Service
Angie is a vital part of our office team, serving as a key point of connection between our clients and our design process. With a warm, attentive approach and a strong commitment to service, she supports clients with everything from day-to-day questions to warranty and repair claims. Her ability to communicate clearly and resolve issues thoughtfully helps create a seamless, positive experience from start to finish. Friendly, responsive, and highly organized, Angie plays an essential role in ensuring every client feels supported long after delivery.
Angie is a key member of our office team, providing responsive support throughout the design process, including warranty and repair claims. Her friendly, detail-driven approach helps ensure every client feels informed, cared for, and confident from start to finish.
Custom Workroom Specialist
Born and raised in Oaxaca, Mexico, Nashely moved to the United States at the age of 16 and now calls the Cape May County area home. Her creativity and appreciation for making things by hand have remained a constant throughout her life, eventually leading her to the craft of custom upholstery and textile work.
Nashely spent five years honing her skills in a professional workroom, developing the precision and attention to detail she now brings to every project at Blufish Home. Her work spans custom upholstery and reupholstery, window treatments, pillows, cushions, and other made-to-order textile projects, allowing her to transform carefully selected fabrics into pieces created specifically for a client’s home.
That creative instinct extends beyond the workroom. Nashely also enjoys painting and creating custom jewelry, reflecting the same eye for color, detail, and craftsmanship that defines her professional work. She lives locally with her husband, their three children, and two cats.
Born and raised in Oaxaca, Mexico, Nashely brings creativity, precision, and a love of craftsmanship to the Blufish Home workroom. After five years honing her skills in a professional workroom, she specializes in custom upholstery and reupholstery, window treatments, pillows, cushions, and other made-to-order textile projects.
Now living locally with her family, Nashely’s creativity extends beyond her work through painting and custom jewelry making—reflecting the same eye for detail she brings to every project.
Design Consultant
Carol Ann has spent the past four years helping clients at both Blufish Home and Blufish on Dune in Avalon create beautiful spaces that truly feel like home. With more than 20 years of experience in technology and pharmaceutical sales, along with 19 years as the owner of her own jewelry and accessories business, she brings a thoughtful eye for detail and a strong understanding of personalized service.
Whether refreshing a single room or furnishing an entire home, Carol Ann enjoys bringing furniture, fabrics, color, lighting, rugs, and accessories together for a cohesive, inviting look. Her approach is collaborative: she takes the time to understand each client’s needs, lifestyle, and budget, guiding them toward selections that feel personal, comfortable, and as functional as they are beautiful.
Design Consultant
Coming Soon
Design Consultant, Brand Marketing Lead
Kevin brings a refined, lifestyle-driven approach to design, guiding everything from individual pieces to full-home concepts. He’s known for creating cohesive, livable spaces that balance beauty with durability, flow, and everyday function. Alongside his client work, Kevin helps shape the Blufish brand experience, ensuring a consistent and meaningful visual story across every touchpoint. A graduate of the University of Mary Washington in art and art history, his work blends classic foundations with modern detail—always designed for how you truly live.
Kevin designs cohesive, livable spaces that balance beauty, durability, and everyday life. A University of Mary Washington art and art history graduate, he also helps shape the Blufish brand experience through thoughtful visual storytelling.
Store Manager
Lisa leads Blufish Home with a hands-on approach that blends thoughtful management with a deep passion for design. In addition to overseeing day-to-day operations, she works closely with clients to create spaces that feel cohesive, personal, and beautifully livable. Her ability to balance big-picture vision with fine detail ensures both the showroom and each project reflect the brand’s signature style. Organized, creative, and client-focused, Lisa plays a central role in shaping the experience at Blufish Home.
Lisa leads Blufish Home while also working directly with clients on thoughtful, well-designed spaces. Her blend of creative vision and strong leadership helps ensure every project and every visit feels seamless and inspired.
